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As 80,000 country music fans take over Nashville from June 8-11, genre legends, hitmakers and newcomers celebrate CMA Fest's 50th anniversary by revisiting their favorite moments from on and off stage.
It's where fans were once caught in the crossfire of a silly string war between Tracy Lawrence and Kenny Chesney. It's where Garth Brooks signed autographs continuously for 23 straight hours. It's where Craig Morgan first met Miranda Lambert when she was just a young fan, and where Patty Loveless stood in line to get an autograph from future collaborator Vince Gill. It's where Lainey Wilson realized country music is what she was born to do.
That place is CMA Music Fest, and this year "The Ultimate Country Music Fan Experience" celebrates 50 years of bringing fans and artists together in the heart of country music, Nashville, Tennessee. Originally known as Fan Fair, the event was created by WSM radio and the Country Music Association to provide fans their own unique experience — though it was also a clever marketing ploy to keep fans from crashing the annual country music disc jockey convention, an industry-only annual event. Now, each year, more than 80,000 country music lovers from around the world ascend to Nashville to see their favorite stars.
The first Fan Fair in 1972 drew 5,000 country music lovers to Nashville's Municipal Auditorium, and by 1982, its growth warranted a move to the Nashville Fairgrounds, In 2001, it moved downtown, occupying numerous locations including Nissan Stadium, Riverfront Park and the Music City Center — officially becoming CMA Music Festival, and later CMA Fest.
"The secret to the success of CMA Fest is the preservation of the original Fan Fair," CMA CEO Sarah Trahern tells GRAMMY.com. "The tradition and unique connection between the fans and the artists is celebrated throughout our event, and it becomes a momentous part of an artist's career to be able to say, 'I played at the Riverfront Stage, or I played Nissan Stadium and was part of the television show.' The magic of what CMA Fest is today comes from the history and heart that was created five decades ago."
Trahern has seen firsthand how important CMA Fest is to the fans, and one of her personal highlights each year comes from surprise seat upgrades. "I specifically remember one year we had changed the configuration on the floor based on some sodding issues with the stadium, and one fan was particularly upset that we moved her seats even though we had moved her to a closer section," Trahern recalls. "We later found out that she had brought her husband's ashes and had placed some of them under her seat at the stadium because they used to come to Fan Fair together. It reiterated to me the power of our event to truly become a part of people's lives."
It becomes part of the fabric of country artists' careers, too. CMA Fest is where many artists are discovered, where they perform for the first time, where they celebrate milestone achievements, and where they make invaluable memories with fans. As Morgan puts it, "You know that when you're performing at CMA Fest, you're performing for those who love you the most."
Before CMA Fest kicked off its 50th iteration on June 8, some of country music's legends and newcomers shared their most cherished, hilarious and sometimes embarrassing memories from CMA Fest.
Graham DeLoach: Playing CMA Fest for the first time was gratifying, to say the least. We had really been honing our sound and figuring ourselves out as artists, both on the stage and making an album in the studio during months leading up to the show. I remember it almost getting rained out, but when the weather cleared and we finally got on the stage, we had a defining moment as a band. We had it dialed in more than ever and we're playing to a real crowd who came to listen to real music. It was a big change from the bar rooms that we had toured across America in the years prior. So, we mark our first CMA fest as a defining moment for A Thousand Horses.
Michael Hobby: My favorite memory takes me back to 2015. We were performing on the Chevy stage, right outside the Bridgestone arena in Nashville. It was super hot outside and the sun was beating down on everyone, but the atmosphere was still buzzing with the excitement from all the fans. It was a huge moment for us as a band. Our debut album Southernality was being introduced to the world, and our single "Smoke" had just gone No. 1. I'll never forget hearing the crowd singing the words to all our songs back to us, and the album had only been out a few days. That day had everything I love about music — its ability to move people, bring them together, and to create these unforgettable shared moments.
Bill Satcher: One year at a signing booth, a fan asked us to autograph and write our band name on her arm. Afterwards, she told us that she was going to go get it tattooed on her later that day. Sure enough, she came back to the same signing booth the next year and had our handwritten band name inked on her arm.
Fan Fair was always a special time for us early in our career. We'd be on the road playing shows and our mom, Frances, would load up our cousin Sylvia and my two oldest sons, Jesse and Noah, and make her way to Nashville to decorate our Fan Fair booth. We'd meet them there and spend the next few days meeting and greeting fans for hours at a time every day of the event.
We met so many artists that have remained friends to this day. We even met the Forester Sisters at Fan Fair and ended up recording a duet together, "Too Much Is Not Enough," that went No. 1.
When Fan Fair was over, we'd make our way on down to Alabama's June Jam in Ft Payne. We enjoy CMA Fest also but we're usually in Europe a lot during that time every year so we don't get there as much as we used to.
Our Mom used to live for that time of year. She loved putting our booth together and meeting all the artists new and old — in fact, I think she probably knew more artists than we did. We still run into people that knew our Mom from then.
(L-R) Frances Bellamy and Loretta Lynn at Fan Fair. Photo: Courtesy of David Bellamy
The Oak Ridge Boys go way back to the very beginning of what was then called Fan Fair. My fondest memory of those days was performing in 1982 on the heels of "Elvira" and "Bobbie Sue." It was amazing to see the crowds at the shows and the signing booth. I am thankful that from time to time we still take part even after all these years.
Ben Chism: This is our first year playing CMA Fest. It means the world to me, to Chris, to our families. When we got that email saying we were invited to play CMA Fest, I told my wife and she just jumped up and down. She's been waiting 10 years for this and so have I. Chris has too. We have family coming in from all over the country to watch this 25-minute set because it means as much to them as it does to us.
It's just an amazing feeling to go out there and meet the people at CMA Fest. That's the biggest thing me and Chris have always said is, "Don't ever be afraid to come up to us and talk to us. We'll go on a walk and talk to you all day long."
Chris Ramos: As a musician growing up, I always thought it would be the coolest thing ever to get to play CMA Fest. It's definitely a career defining moment. You have various people say, "My career defining moment was when I headlined Nissan Stadium." We get that, but along the way this is one of those things that when it happens, it's a bucket list item. I wanted to just take a minute and absorb the fact that we got invited by the CMA to play CMA Fest. Talk about career aspirations being fulfilled!
My first CMA Fest experience was very non-traditional, as last year was my very first year not just performing but attending as well. I had the privilege of getting to perform on the Chevy Riverfront Stage and with one of my favorite bands, Lady A, on the main stage. It was a crazy experience.
Something funny happened ahead of the Chevy Riverfront performance, too — I was about to walk on stage and broke my glasses. I didn't have a backup pair so I had to throw on my stylist's sunglasses for the performance. Such a great time regardless!
My favorite memory so far of CMA Fest is playing Ascend Amphitheater with my label mates. Warner Music Nashville put together an amazing lineup, and it's a show I'll never forget.CMA Fest is so unique because it brings together so many artists and so many fans in one place for the weekend. It's an amazing opportunity to be able to interact with fans and create memories you'll never forget. I love running into fans all over the country and hearing about how they discovered us at CMA Fest!
My first CMA Fest performance was in 2014 on the CMA Close Up Stage at the Music City Center, and it was amazing. As much as the show Nashville had been embraced by TV viewers and the city of Nashville itself, that performance was my first taste of how popular it had become with the group that mattered, perhaps, the most: country music fans. The place was packed, the fans were amazing, and I felt blessed to be there with them, playing my songs and Deacon's, too. I still smile just to think of it.
I can easily tell you my favorite moment. It was in 2016. I, like everyone else, had recently heard the bad news that Nashville, the show that had brought me to Nashville and had changed my life completely, was not being picked up by ABC for a fifth season. That was a hard pill to swallow — not just for those of us who worked on the show, but for the actual Nashvillians and the country music fans that had grown to love the show so much.
For me, it was no small consolation to be stepping out onto the Riverfront Stage that day to perform for CMA Fest. It was a hot but beautiful summer afternoon, and the riverbank was completely covered with amazing Nashville fans who, like me, seemed not quite ready to say goodbye. They poured out their love — even more so when I brought out my co-stars Clare Bowen and Chris Carmack to sing a couple songs. They cheered and sang along with us to their favorite songs from the show that they already missed so much. That was incredibly memorable.
But, what put it over the top — way over the top — was when CMT's Leslie Fram and Cody Alan joined me and my friends onstage for a surprise announcement that, actually, Nashville would NOT be ending. Not yet! CMT was picking it up for Season 5 [and eventually for Season 6]. The crowd went wild. And the show went on!
Jennifer and I got married June 11, so our anniversary would, more likely than not, land during Fan Fair/CMA Music Fest. One of our early, if not first anniversaries, I was at Fan Fair. Of course, Jennifer was with me. I'm working. It was at the Fairgrounds. We had just signed Juice Newton, and she found out it was our anniversary. She sang "The Sweetest Thing" and dedicated it to us. That was pretty cool, and very sweet of her.
I'll never forget the first night I landed in Nashville. It was the Tuesday of CMA Fest. I walked down to Broadway and it was like all my Aussie-Country boy musical dreams came true all at once!
I remember the first time I had a booth at Fan Fair. It was so exciting. That year Alabama was a huge success and the fans screamed for them. Soon after, my records hit the top of the charts, and I got booked to open all their concerts for a couple years. What a thrill and huge boost for me! So thankful!
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Way back when Fan Fair was still at the Tennessee State Fairgrounds, I was in the RCA Records booth signing autographs with some other artists. This woman came through the line, and I was signing something for her, and I think we got a picture together. Then she said to me, "We're gonna record together some day." And I thought "Well alright." Turns out that woman was Patty Loveless! We ended up singing on lots of each other's records including our first No. 1 hits. She sang harmonies on "When I Call Your Name" and I sang on her single "Timber I'm Falling in Love."
I vividly remember my very first Fan Fair in 1995 because the line was so long and I just could not believe it. I think we were there for eight hours signing autographs. I was amazed and just so thankful. I was still a very young, naive country boy, and I just remember my mind being absolutely blown that there were that many people standing there to meet me.
Country fans are the best! I remember one year I mentioned something about being gone so much on tour, I didn't have time to go home and wash my socks or something like that and then all of a sudden, I start getting underwear and socks at all the shows for a while. It was pretty funny.
I had been to CMA Fest — then called Fan Fair — many times before I signed my record deal, but 1995 was different. My first single "What Mattered Most" had just gone to No. 1, and when I looked out over that crowd of 60,000 people to perform it, I couldn't hold myself together. The tears started welling up, and was all I could do to get through the song. To hear folks singing my lyrics back to me, there's nothing like it, even today. Words cannot describe it.
HunterGirl (R) and her mom at CMA Fest 2022. Photo: Courtesy of HunterGirl
The funniest fan interaction last year was during the meet and greet at the signing booth. Someone came up and asked me to sign a picture, and I looked down and it was an old photo I used to promote my music in high school. Then, one after another people kept bringing the same photo to sign, and I asked, "Where did y'all get this?" They all go, "the lady in the back corner was passing them out." I looked over and it was my mom giving them to everyone she saw. It was like she was handing out mixtapes on Broadway. I have never laughed so hard. My mom is the best.
The first year I did the stadium was pretty awesome. Me and Hank Jr. did "Born To Boogie." It was me and him and Justin Moore. It was just great because I grew up listening to Hank Jr., and we had toured together so it was great comradery. Then I did "Buy Me A Boat" and it had just hit No. 1 so that was a great time.
I've had a lot of fun fan encounters. I'm pretty easy going, but people get so scared sometimes to say hello. Sometimes I'll notice it, so I'll just initiate the conversation because I can tell they want to say hello or want a picture or something. And I always think to myself, "Be Luke Bryan," because Luke is always very kind to people. So I've always tried to model myself after people like him. He's just a great template for that. Treat people how you want to be treated.
So if I notice somebody wanting to talk or they look like they might want a picture, but they are about to let me walk by because they don't want to bother me, I just tell them, "Hey listen, you ain't bothering me. We're all just putting our pants on the same way this morning and if you'd like a picture, you might as well get it now. This is perfect timing." I appreciate how respectful people are in 99 percent of the cases, but it also just cracks me up that just because I sing songs and have hits and I'm in the public eye doesn't mean I'm not a normal person. I'm probably more normal than most people I know so if you see me out there, come and say hey.
My favorite memory goes way back to when it was called Fan Fair and was held at the fairgrounds. All the artists would be assigned to a booth and we'd be there all day which consisted of signing for two to three hours plus appearances and performances. All the artists would try to outdo each other with our booth setup. We'd also do pranks on each other. One time Kenny Chesney and I had a silly string fight across from each other in our booths.
The first time I performed was at the Fairgrounds in 1992. They set up the main stage on the race track, and my producer, James Stroud, gave me a blue Harley Motorcycle to celebrate Sticks and Stones going Gold. So, it didn't suck.
Tracy Lawrence at Fan Fair 1992. Photo: Courtesy of Tracy Lawrence
I got to perform with Josh Turner on the stadium show the first time I did CMA Music Fest, which was a moment I'll never forget. Through the years, I've done a lot of different events at CMA Music Fest and it's always been fun. The fans who attend are amazing, and music is truly around every corner. I'm glad to be a part of CMA Music Festival's history. The event is truly legendary.
Fans love country music and are so devoted. What I remember best is sitting there at the Polygram/Mercury booth at Fan Fair and sitting there for about two hours and probably signing one autograph. One time mama was there with me, and I had my little Sharpies in front of me and my little stack of pictures and nobody was coming over. Finally, this man and woman looked up at my name over my head and looked at me and walked over to me and mama said, "Get ready! Get ready!" And they walked over to me. I said, "Can I help you?" and they said, "Do you know where the bathroom is?" That was my introduction to Fan Fair. [Laughs.]
Of all the genres that I've been a part of — Broadway, television, the movies and in the clothing line — everybody always says how nice the country folks are, and how appreciative the fans are, and the artists are of their fans. So coming back to CMA Fest just emphasizes how much the artists do appreciate their fans and the fans of country music appreciate the artists and entertainers. I am proud to be a part of country music and a part of a group that do appreciate each other, and they don't take each other for granted.
My favorite CMA Fest memories are the Fan Club parties that I used to do with my mother. She geared up for them months in advance and I got to see the fans bring her such joy with their love. Thank you for those memories. They meant so much to both of us.
One year I played the stadium with a cast on my leg. There's a picture of me somewhere, climbing the trusses with my broken leg hanging off the sides of the stadium.
One of the years I played CMA Fest back when I was younger, I remember a young lady asking me for an autograph. I signed something for her and we chatted for a few minutes. Years later, that young lady became a big star in country music: Miranda Lambert.
I am so excited to perform at CMA Fest again. Last year I was on the Spotlight Stage in Fan Fair X and it was one of the first times I heard fans singing my songs back to me. This year I get to play the Chevy Riverfront Stage & Nissan Stadium Platform Stage which is really exciting!
I can't think of another event where fans travel from all over the world to listen to live country music. It's pretty special to have people from different cultural and geographical locations come together to share their love for their favorite songs and artists. I can't wait to fully experience CMA Fest for the first time and put a little western into the lineup.
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My favorite was my first, which I believe was the first time it was downtown. I was 21 and on Mercury Records. I had a sleeveless Michael Jackson t-shirt on, which was borrowed from a friend back home. I was so nervous, but I remember it was really the first time I'd played in front of a crowd that size. I was high on adrenaline for days!
I have a long history with CMA Fest, going all the way back to the late '90s, like '96-'97. I had long hair and a cowboy hat. I was maybe 18 years old starting off my career. I had a booth. That's how you did it back then. You'd put these booths in these real hot buildings, and you'd sit there and sweat all day and say, "Please, look at me, look at me! Let me sign something for you that you don't care about!" [Laughs.]
Those are my original memories of Fan Fair, and as we've moved on through the years with CMA Fest, I've noticed there's a really different vibe around CMA Fest nowadays. It's a big show, a big stadium show that's always been one of my favorite things to play.
We debuted "Tequila Makes Her Clothes Fall Off" in front of 40,000 people at the stadium at CMA Fest, sung it in the rain I believe. I have a lot of fond memories about CMA Fest performing on all the stages, Riverfront, Stadium Stage, CMT Stage in front of Bridgestone, and I've had a blast at all of them. That's what's wonderful about CMA Fest — you have so many fans there that are doing so many things, you're going to find a great crowd anywhere.
My favorite memory of CMA Fest is at Nissan Stadium. Luke Bryan and I actually got to co-host the broadcast, and it was such an amazing moment. We got to talk to so many artists that I hadn't really even got to meet before rehearsing that, and obviously being a co-host with Luke was so much fun.
Over the years, I've had a ton of funny interactions with fans. The most embarrassing one for me, though, happened when there was a guy who said, "Hey, can you come and sign this thing for me?" I thought that he was pointing at his motorcycle, so I got my sharpie and signed the bumper of his motorcycle. Then [my brothers] Reid and Neil pointed out to me that he was actually pointing to the T-shirt laying over his motorcycle. He actually did not see me do it in real time and I didn't know how to tell him, so I just sort of sheepishly crawled back on the tour bus because I didn't know what to do.
I got mistaken for Cody Johnson a couple years ago by a large crowd of fans. I just went along with it. [Laughs.]
As a fan, [I saw] Morgan Wallen perform in the rain on the Riverfront Stage and it was incredible. He only had "Up Down" as a hit at the time, and it always leaves me inspired to keep working and growing. You never know where a song or two will take you. As an artist, getting to play the stadium last year — my first CMA Fest invited to play as an artist— was so humbling and a massive check off of the bucket list.
I have so many fans always asking me to sign their arms and then they get it tattooed. It's a lot of pressure, but hilarious at the same time. Commitment is level 10, always!
One of my first memories of CMA Fest is seeing Keith Urban play the stadium when I was about 12. I was young but, by then, I already knew music was going to be my life, so I went with the intention of learning as much as I could from his live show.
I vividly remember how small he made that massive stadium feel. There aren't many artists who are such good entertainers that I forget to watch as an artist and naturally fall into watching as a fan, but he's one of them. He's so engaging. I remember hoping I'd have a chance to make that many people feel that way about my music one day.
The fans are what makes CMA Fest so special. They're so incredibly passionate about the music and the artists. There's nothing like it. They go above and beyond for you, so it makes you want to go above and beyond for them. One of the first CMA Fests I played, there was a guy who showed up to watch every one of my performances with a poop emoji hat on. You couldn't miss him. I remember not being able to hold it together every time he'd walk in. Just the most ridiculously hilarious thing and we connected over it. I still haven't forgotten it.
Jeannie Seely signing autographs at the first Fan Fair in 1972. Photo: Barry Amato
Thinking back on the first Fan Fair, I remember how excited I was to be entertaining so many wonderful fans all in one place! It was also exciting to be able to spend time with so many other artists, including some you didn't get to see very often, and some that I had not even met. I was in awe watching everyone else perform, and proud to be presenting our new package show with Jack Greene.
Dottie West and I had a great time posing as each other just to watch the puzzled expressions on folks faces as they tried to figure it out. We even did radio promos for some of the DJs as each other. There was such a closeness of the artists back then, and we had so much fun together. Fan Fair gave us that opportunity too. There were a lot of stories told, guitar pulling, clothes and jewelry sharing, and memories made. Sometimes I wonder if the fans had as good a time as we did!
My favorite memory of CMA Fest is getting to play the different stages. They're all cool in their own way. I started playing solo acoustic at Fest, which is fun because those fans typically come to hear artists and songs that are new to them. Now, we get to play the Chevy Riverfront Stage with a full band, and hopefully the crowd will be singing my songs with us, which is such a party!
One of our first times ever visiting Nashville was for CMA Fest. A friend of ours ended up having two extra tickets to the last day of the stadium shows, and it poured down rain. We were still so happy to be at Nissan Stadium with 60,000 other country music fans at the most magical festival ever. We couldn't believe how many people were there! We held trash bags over our heads and sang along to all the country songs we grew up on the entire night.
We recently played in London for the first time, and we had several people tell us that they can't wait to see us play over CMA Fest. It really put into perspective how global the event is!
Man, going from a nobody to somebody overnight was life-changing, and then going straight to CMA Fest right after winning American Idol. I was shocked how many people recognized me, stopped me in the street, and were singing along to my song! An incredible feeling that I will never forget.
My most memorable experience at CMA Fest was truly magical. Just moments before I was about to step on stage and perform in 2022, I received the call that my daughter was going into labor. It was an overwhelming rush of emotions, knowing that my family was expanding and that I was about to become a grandparent. That moment filled me with an incredible sense of joy, love, and anticipation. It reminded me of the power of music to bring people together and create cherished memories that will last a lifetime.
I went every year to CMA Fest from the time I was 14. My parents would take me there so literally I could go get inspired. They would make it like a family vacation really just for me. It felt like country music Christmas to me and my family.
When I finally got to play CMA Fest, it honestly felt like one of those out-of-body experiences because I'd dreamed about it for so long. Every summer we would go and I'd sit there. I wouldn't be jumping up and down with excitement, and my mama would look over at me and be like, "Are you having fun?" The truth is, I was just soaking it up. I was not whooping and hollering. I was just trying to learn and trying to watch the people on the Riverfront stage and on the Hard Rock stage, and then go over to the stadium that night and pick up little tips and tricks.' I was really educating myself, and I loved every single minute of it, so when I actually got the chance to do it myself I felt like, "Dang! We have arrived!" We have a long way to go, but we're heading in the right direction.
Country music brings people together. Of course, country music festivals are special anywhere you place those roots, but there is something so magical about playing for folks in a city where the music was made, and the team of people are there in that town that pushed that music, that played on that song. Everybody feels that when they roll into town for CMA Fest. You feel it to your core in a different kind of way.
I have too many favorite memories to count, but I'll have to go with the year we revived the Ernest Tubb Record Shop Midnite Jamboree, bringing Vince Gill, Brothers Osborne, Brandy Clark, Eric Church and others down to the world's first country music record shop on lower Broadway. The crowd was crammed inside, where the air conditioning couldn't get us any cooler than 115 degrees. We had cops on horses out front as we shut down CMA Fest three nights in a row. I saw the sun come up that Saturday morning before going to bed! Finally, on Sunday morning, it was time for my Donuts and Jam fan party — and I barely made it in time, with my new puppy at the time, Peggy Sue.
One of my favorite stories to tell is the story of my first year at CMA Fest as a solo artist. I was a bit overconfident in my popularity, you see. A couple was approaching me on the sidewalk, pointing to their camera like they wanted a photo together. As I approached them to take a photo and sign autographs, they pointed to the Elvis impersonator behind me and asked, "Do you mind taking our photo with Elvis?" [Laughs.] A lesson in humility, I tell ya!
CMA Fest is unique because there's no other community quite like the country music community and no other place quite like Nashville. Our entire business is built on the close relationship between artists and fans, and CMA Fest is basically Nashville's annual open house. You can feel a spirit of gratitude and excitement and love in the air. As a singer, I'm reminded of how lucky I am to get to be in country music, and as a fan I'm reminded how lucky I am to have country music as the soundtrack to my life.
I didn't come to Nashville as a kid because I grew up in Southern California, so I found out about CMA Fest after I moved here. It was always very much a bucket list thing for me as an artist. The first year I got to perform, I got a call last minute that my second single "In Case You Didn't Know" was going No. 1 that week. I wasn't booked to perform at Nissan Stadium, but they were like, "We can't have the No. 1 song in the country not being performed." They said, "We know it's only two days away, but would Brett play the pop-up stage in the middle of Nissan Stadium for that one song?" I was in North Carolina at the time and the answer was obviously yes! We bussed back, I popped up on this little stage out in the middle of the field at Nissan Stadium, and got to play the No. 1 song in the country. It was really cool.
My favorite memory is probably getting to go as a kid. It was a really big deal when my mom took me when I was really young. We used to go when it was back at the fairgrounds.
The first time I performed was a really long time ago. It was a really tiny acoustic show. It was a lot different playing Riverfront up to the Stadium. It was definitely something I looked forward to, and I remember thinking how cool it was to be on a CMA Fest Stage anywhere.
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Photo: (L-R) Mickey Bernal/Getty Images, Neil Lupin/Redferns, Kevin Mazur/Getty Images for The Recording Academy, Scott Kowalchyk/CBS via Getty Images, Jason Kempin/Getty Images
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From Dolly Parton to Zach Bryan, country music's veterans and new generation found room to grow within the genre in 2022.
Country music isn't always heralded as a haven for artists who fall outside the genre's accepted mainstream. But 2022 saw country music claim a bigger piece of the cultural pie than it has in recent years.
Artists are discovering new paths to success, driven by the meme-ification of culture and music and templated by stars like Walker Hayes, whose GRAMMY-nominated song "Fancy Like" broke through in mid-2021 thanks to TikTok and ended 2022 among the top five of Billboard's Hot Country Songs. Breakout stars Zach Bryan and Bailey Zimmerman also rode online acceptance to mainstream success — the former built a career on his YouTube buzz, while the latter turned his TikTok virality into Platinum sales.
The genre expanded in other non-traditional ways in 2022 as well. In particular, indie-rock and LGBTQIA+ artists are no longer hovering in the periphery, but making real impacts on country music listenership, thanks to worthy efforts by Waxahatchee and Adeem the Artist, among others.
As country music continues to expand its horizons into 2023, here are six trends that defined country music in 2022.
If the emergence of new talent is a barometer of a genre's health, country music has nothing to worry about. Not since 2015 has a country artist landed on Billboard's top five Best New Artists, when Sam Hunt broke through big. But this year, country music landed two of the five spots on the year-end chart, thanks to newcomers Zach Bryan and Bailey Zimmerman.
Bryan emerged with an audacious statement, claiming country's biggest first-week sales with his major-label debut, the triple-album American Heartbreak. The album landed at No. 5 on the Billboard Top 200 and topped country streaming tallies on both Spotify and Apple Music.
Like Bryan, who first found success when his music went viral on social media, Bailey Zimmerman parlayed his online following into an impressive run with Platinum singles "Fall in Love" and "Rock and a Hard Place." Both are off of his first EP on Warner Music Nashville, Leave the Light On, which became the most-streamed all-genre debut of the year and the biggest streaming country debut of all time.
Lainey Wilson also had a banner year, proving that her No. 1 hit on country radio with "Things A Man Oughta Know" in 2021 was no fluke. In between winning new artist honors from both the Academy of Country Music and the Country Music Association this year, she landed her second No. 1 on country radio with the Cole Swindell collab "Never Say Never" in April. Most recently, Wilson became the latest country star to appear on the hit Paramount TV drama "Yellowstone"; she debuted on season five as the character Abby, performing her original songs "Smell Like Smoke" and "Watermelon Moonshine," and has become a recurring character.
After Jelly Roll made waves with his 2021 single "Dead Man Walking" and the 2022 Brantley Gilbert collaboration "Son of the Dirty South," the Nashville country rapper solidified himself as a newcomer to watch with "Son of a Sinner." The slow-burning single scored Jelly Roll his first top 10 hit on Billboard's Hot Country Songs and Country Airplay charts, and it broke the Top 40 of the Billboard Hot 100. He also proved his hometown pride is strong: On. Dec 9, he headlined a sold-out show at Nashville's 20,000-cap Bridgestone Arena.
You'd be hard-pressed to find another artist who has broadened the bluegrass horizon in recent years more than Billy Strings; his progressive approach to the foundational country genre pulls in elements of rock and psychedelia. While he titled his 2019 Grammy-winning album Home, on his 2022 set Me/And/Dad, Strings came full-circle to play traditional bluegrass standards with his father, Terry, like they did when he was a kid. Strings (whose birth name is William Lee Apostol) even located the Martin acoustic guitar Terry played in those early days but pawned to support the family, fulfilling Billy's bucket-list bluegrass album in more ways than one.
Representing the more traditional approach to the genre, bluegrass icon Del McCoury issued his 17th album, Almost Proud, in February. A peer and collaborator of the genre's Mt. Rushmore (Ralph Stanley, Bill Monroe, Lester Flatt and Earl Scruggs), McCoury is keeping the flame lit in his ninth decade — and he hasn't lost a lick of his abilities. McCoury and his sons Ronnie and Robbie pick, roll and harmonize like it's a Saturday night at the Grand Ole Opry.
Up in the Smoky Mountains of Tennessee, the Po' Ramblin' Boys have tapped into a similar authenticity by playing bluegrass standards like their forebears. Although they formed around a regular gig at a moonshine distillery, their 2022 album God's Love Is So Divine walks the straight and narrow on 13 gospel bluegrass tunes.
Old Crow Medicine Show have come a long way since O.G. bluegrass musician Doc Watson discovered them busking on the streets of Boone, North Carolina in 2000. While that growth is evident throughout 2022's Paint This Town, they incorporate bluegrass on tracks like "Painkiller," "DeFord Rides Again" and "Hillbilly Boy." The group also invited Americana mainstay Jim Lauderdale to co-write a couple of tunes, and Mississippi fife master Sharde Thomas to guest on "New Mississippi Flag."
Genre-bending is nothing new in Nashville, and even punk rockers have been acknowledging the raw power of country music since the early '80s — when bands like X, Social Distortion and The Gun Club began incorporating elements into their music, and even covering classics like Johnny Cash's "Ring of Fire." Fast forward to 2022, and the trend has kicked into high gear.
Woody Guthrie, the iconic folk hero of dust-bowl-era America, left behind a large body of unrecorded songs — evidenced by the three volumes of lyrics that have been set to music and recorded as Mermaid Avenue by Billy Bragg and Wilco. Boston pub punks Dropkick Murphys plucked 10 more uncut Guthrie gems for their 2022 set This Machine Still Kills Fascists, a play on the line Guthrie famously scrawled onto the body of his guitar. For their first country album, Dropkick Murphys recruited two of the genre's brightest lights: Nikki Lane, who guests on "Never Git Drunk No More," and Evan Felker of Turnpike Troubadours, who shares the mic on "The Last One."
Foo Fighter Chris Shiflett — who previously played with speedy punks No Use For A Name — got into the act, too. When he isn't cranking guitars alongside Dave Grohl and Pat Smear, he plays his own Bakersfield-inspired country rock, as heard on 2017's West Coast Town and 2019's Hard Lessons. This year, he issued the singles "Born & Raised" and "Long, Long Year," a pair of breezy, pedal steel-assisted cuts that find him leaning more than ever into his sunny SoCal disposition.
Shiflett previously shredded the guitar solo on "Goin' Nowhere," a collaboration with country hitmaker HARDY on his Hixtape Vol. 2, released in the last weeks of 2021. Now, HARDY's back and flipping the script with his own rock record, the mockingbird & THE CROW, set for release in January. Early singles "JACK," "TRUCK BED" and the title track, all released in 2022, show the influence of Nirvana and post-grunge songcraft alongside his distinctive, rhythmic lyrical delivery.
In 2022, country music proved that age is irrelevant when the music is this good. Newcomers Chapel Hart captured the national spotlight — and a rare Golden Buzzer — on "America's Got Talent" in July with a nod to icon Dolly Parton. The trio's electrifying performance of their original song "You Can Have Him Jolene," an answer to Parton's 1974 smash "Jolene," elevated them to star status, and they spent the latter half of 2022 playing to sold-out audiences across America. Darius Rucker even recruited them to back him on his song "Ol' Church Hymn."
Parton had her own high point this year, earning her first No. 1 on Billboard's Bluegrass Albums chart with her 48th studio album, Run, Rose, Run. She also released a new compilation album, Diamonds & Rhinestones: The Greatest Hits Collection, in November.
After Shania Twain spent the last couple of years featuring on other artist's songs, the best-selling female country artist of all time returned to her throne in 2022. She announced her sixth studio album, Queen of Me (due Feb. 3, 2023), helmed by the dance-floor bop "Waking Up Dreaming." The announcement followed the Netflix documentary Not Just A Girl (and the companion album that featured more than a dozen unreleased songs) and preceded another huge announcement: a 76-date U.S. tour for 2023.
Twain's fellow genre-bending '90s icon, Sheryl Crow, also issued a documentary in 2022. The Showtime special, "Sheryl," was accompanied by a double-album compilation of the same name, which featured two discs of hits plus collaborations with Chris Stapleton, Stevie Nicks, Jason Isbell and more. Crow also featured on 2022 releases from TobyMac and Lucius. The latter track also featured Brandi Carlile, who has played a big role in Tanya Tucker's recent comeback story — as shown in yet another 2022 doc, "The Return of Tanya Tucker," which featured their song "Ready As I'll Never Be."
The CMA Awards paid tribute to icons Jerry Lee Lewis, who passed away in October, and Alan Jackson, who is in the midst of a farewell tour dubbed Last Call: One More For the Road. Firebrand singer Elle King channeled The Killer's wild moves as she performed his signature hit, "Great Balls of Fire," backed by The Black Keys. Meanwhile, Carrie Underwood led a star-studded Jackson tribute featuring Dierks Bentley, Jon Pardi and Lainey Wilson, who performed a melody of his hits including "Chattahoochee" and "Don't Rock the Jukebox."
The legacies continued both on stage and in studio. Brooks & Dunn's Ronnie Dunn, Reba McEntire and Bonnie Raitt all returned with new albums in 2022; meanwhile, Shenandoah, Billy Dean and Wade Hayes appeared on the Country Comeback Tour, and Wynonna led The Judds: The Final Tour in tribute to her mother, Naomi Judd, who passed away in April.
As '90s-style indie rock has a moment thanks to artists like Big Thief, Momma and Alvvays, Katie Crutchfield is leaning deeper into laid-back country vibes. The leader of Waxahatchee, whose blissful 2020 set Saint Cloud landed her on scores of year-end lists, doubled down in 2022.
Waxahatchee collaborated with Wynonna on the single "Other Side," recorded on the Judds singer's farm in Tennessee — an experience both artists ranked among their favorite recording sessions. Crutchfield also collaborated with Jess Williamson on a new project dubbed Plains, releasing the album I Walked With You A Ways in 2022 to critical acclaim. The 10 songs on Plains' debut rival the artists' soothing solo work and combine their strengths with Fleetwood Mac harmonies.
Madison Cunningham, who is best known for weaving mind-bending melodies and harmonies between her voice and guitar, guested on the second edition of Watkins Family Hour — which pairs siblings Sara and Sean Watkins of Nickel Creek with a series of notable collaborators like Fiona Apple and Jackson Browne — contributing her signature spidery guitar playing to "Pitseleh."
Other notables on the indie side of country include Swedish folk duo First Aid Kit, who returned with Palomino, a strummy set of acoustic guitar-driven country pop and their first album in four years. Michaela Anne's gentle LP Oh To Be That Free chronicled a period of personal troubles with compassion, while Sierra Ferrell released the sparse, playful single "Hey Me, Hey Mama" and collaborated with Shakey Graves on "Ready Or Not."
Acceptance for LGBTQIA+ artists in country music has grown steadily in recent years, thanks to efforts by allies like Kacey Musgraves and Dolly Parton, as well as artists who have publicly discussed their sexuality, including T.J. Osborne, Lil Nas X, Chely Wright, Amythyst Kiah and Shane McAnally. With such star power in their corner, gay and non-binary country artists are now getting a fairer shake.
Non-binary singer-songwriter Adeem the Artist released the acclaimed album White Trash Revelry. Over 11 songs, Adeem chronicles their experiences growing up different in small towns surrounded by smaller minds — from the stomp-along "Going to Hell" to the Heartland rocker "Heritage of Arrogance" and fingerpicked album closer "My America."
Elsewhere, Orville Peck, the masked singer who performs a fever dream of '70s-inspired country music with a deep-throated croon, returned with his second album, Bronco. Peck traded the spare songscapes of his 2019 debut, Pony, for Bronco's more fully realized, cinematic arrangements, broadening his sound and the scope of his persona.
Brandi Carlile, whose pro-LGBTQIA+ activism is tied directly to her music — she founded the Looking Out Foundation early in her music career, and donates a portion of touring proceeds to groups like The Trevor Project — has seen her reputation grow steadily over nearly two decades of releasing music to ever-growing audiences. In 2022, she added to an already storied career by performing with her personal hero, Joni Mitchell, at Newport Folk Festival. Carlile also headlined Tennessee's Pilgrimage Music & Cultural Festival, marking the first time a woman has headlined the fest.
However country music continues to expand and impact culture as a result, 2022's trends certainly set up a promising future for the genre.
Hear All Of The Best Country Solo Performance Nominees For The 2023 GRAMMY Awards
Photo: Ralph Bavaro/NBC via Getty Images
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This year saw several new holiday albums and singles from artists of all genres, from Backstreet Boys to Gloria Estefan. Get in the spirit with this festive 30-song playlist.
As we're all stringing up colorful lights and scrambling to buy last-minute gifts, music shines as the one constant in our lives amid the rush of the holiday season.
Some playlists have been bursting with holiday music since early autumn, with releases such as Dolly Parton's "A Smoky Mountain Christmas" dropping back in August and Joss Stone's Merry Christmas, Love releasing in September. Since then, several more holiday albums arrived, whether they were new projects from artists such as Alicia Keys and Thomas Rhett or polished deluxe editions from the likes of Reba McEntire and Norah Jones.
Beyond releasing albums, many artists have also found their holiday spirit by releasing festive singles. Remi Wolf brings her bubbly personality to warm covers of "Last Christmas" and "Winter Wonderland," Dan + Shay remind us to throw a "Holiday Party" with loved ones, and Phoebe Bridgers shares her annual holiday cover, this year a rendition of the Handsome Family's "So Much Wine." And even stars such as RuPaul, Jimmy Fallon and Ryan Reynolds surprised with holiday singles this season.
Groups such as Pentatonix and Backstreet Boys joined in on the fun with their own cheery holiday albums, and Gloria Estefan and her family capture the joys of love in a snowglobe on Estefan Family Christmas. Collaborations sparkle with holiday magic as well; Ingrid Michaelson and A Great Big World team up for "It's Almost Christmas," and Kelly Clarkson and Ariana Grande perform "Santa, Can't You Hear Me" in a thrilling live version.
So bundle up, grab some hot cocoa, and listen to some new holiday music in this very merry playlist — check it out on Pandora, Spotify, Apple Music, and Amazon Music.
interview
Country icon Loretta Lynn died on Oct. 4, months after her 90th birthday. The multiple GRAMMY winner and Lifetime Achievement Award recipient's influence ricochets through the decades. In a roundtable tribute, Lynn's peers and fans reflect on her legacy.
Country music lost one of its singular icons with the passing of Loretta Lynn, who died on Oct. 4 just months after her 90th birthday.
A creative beacon for singers and songwriters who was also beloved by fans, Lynn’s deep influence ricochets through the decades. Her work and life is an example of a true artist who sang from her heart, preached empowerment and gave voice to the voiceless.
A self-taught artist who was born into poverty, Lynn later became known as the Coal Miner’s Daughter — the title of her signature hit and her first song inducted into the GRAMMY Hall of Fame in 1998. The artist received a slew of GRAMMY honors during her lifetime, with three wins and eighteen nominations in addition to a Lifetime Achievement Award bestowed on her in 2010.
"It has been a privilege for the Recording Academy to honor Loretta throughout her illustrious career and celebrate her contributions to the music community," said Recording Academy CEO Harvey Mason Jr. "Loretta has had an indelible impact on country music and her voice will continue to resonate with generations of music lovers for years to come."
Lynn's first GRAMMY honor came during the ninth-ever GRAMMY Awards in 1967, with a nomination for "Don’t Come Home A Drinkin'," an upbeat track where she tells her husband to sober up, famously crooning, "liquor and love just don’t mix." Her first GRAMMY win arrived in 1972 for "After the Fire Has Gone," a duet with fellow country legend Conway Twitty.
"The main thing about country music is that I love to sing it and there’s a lot of people who love to hear it," she said during her acceptance speech after her most recent GRAMMY win, this one for Best Country Album in 2005 for Van Lear Rose, a collaboration with Jack White. It was a succinct way to encapsulate a seismic career.
In tribute to Lynn, GRAMMY.com gathered a disparate group of Loretta’s peers and fans to reflect on her legacy.
Jeannie Seely (GRAMMY-winning singer, Grand Ole Opry legend): As an artist/songwriter, her impact will be felt and studied by historians for years to come. Aside from being such a legendary artist, Loretta was my Opry sister, a connection that has always meant the world to me. That is a special bond to us as we’ve all shared the same dreams, same disappointments, the same personal challenges, and, most of all, the same love of the Grand Ole Opry.
Joe Bosnall (GRAMMY-winning member of The Oak Ridge Boys): She was truly the Queen of country music. One of the greatest American success stories of all time. Humble beginnings to iconic legend, with a meaningful career and body of work that may never be equaled.
Sunny Sweeney (Country singer-songwriter): Loretta Lynn was a trailblazer for all of us following in her footsteps, making it ok to write and sing about real-life situations, even if they weren't always pretty.
Ingrid Andress (GRAMMY-nominated singer/songwriter): There are not enough words to thank Loretta Lynn as one of the first to make a path for women in country to ride on. She paved the way for so many by sharing her talent and voice at a time when women’s voices weren’t being heard. May we be so lucky as to have artists and songwriters continue this country music tradition of sharing the stories that unite us in the most important ways.
Connie Smith (GRAMMY-nominated singer-songwriter): Loretta was always my favorite singer and a great friend.
Rita Wilson (Actress, singer): She was smart, she was strong and she was kind. As she said, "I ain’t got much education but I got some sense."
Amanda Shires (GRAMMY-winning singer-songwriter, member of The Highwoman): My grandad listened to a lot of music. When we’d go selling flowers (he was a wholesale nursery man), one of the artists he loved to play was Loretta Lynn. I admire the way he loved fearless women. Loretta was fearless. Both Garland Shires and Loretta Lynn helped me learn how to lean into my gut feelings and strength inside my own self. And I’m grateful that he introduced me to her music."
Connie Smith: The first time I came to Nashville I went to the Ernest Tubb Record shop and a guy said my wife wants to meet you and it was Loretta. She said "I heard you up there and you’re going to make it. I’m going to do for you what Patsy Cline did for me." She even brought me out on stage for the Grand Ole Opry during her show for the first time.
Sunny Sweeney: She was such an inspiration to me personally. I carry the words of advice she gave me many years ago to every writing appointment: "Just write what you know, baby, just write what you know."
Joe Bosnall: I joined the Oak Ridge Boys 49 years ago and right away we found ourselves on a Loretta Lynn CBS special. We wore these checkered coats that exist today in Loretta’s museum. I thought she was beautiful, gracious and kind. That never changed over the years.
Sierra Hull (Bluegrass singer, guitarist and mandolinist): I first saw Loretta perform six or seven years ago from backstage at the Grand Ole Opry in Nashville. I was so struck by how gorgeous she was in her long, flowing, red sequined dress. I couldn’t stop watching her as she took the stage with such grace and her vocals still sounded like a million bucks. I’ll never forget it. I went home and started obsessing over her albums with a fresh excitement.
Michael Trotter (Singer-songwriter, The War And Treaty): Growing up, in my bedroom was my grandmother's old school ACME radio. FM was happening back then....playing all the latest in Hip Hop and R&B. AM played all the religious stuff like Moody Bible. But at night the classic country western music played all night long. Mama rigged my radio to only play that AM station and I went to sleep to Loretta Lynn nightly.
Rita Wilson: You didn’t have to be from the south to love Loretta Lynn. Her force of talent reached me as a young woman in another kind of south, Southern California. To hear a woman singing "You Ain't Woman Enough To Take My Man" was shocking. It was the ultimate diss track and ahead of its time. She enabled women to have a voice literally and metaphorically. It was so empowering to hear this in a song.
Jeannie Seely: My favorite song is "Blue Kentucky Girl." It’s so sincere you have to believe every word she’s singing because she makes you feel it. And anyone can relate it to wherever they are from, like I did.
Connie Smith: I love all of her songs, but my favorite is "Here I Am Again."
Michael Trotter: The first song I ever heard from Loretta was back in the '80s.... "Don’t Come Home A Drinkin'." In fact when Daddy would come home drunk and he and Mama were fighting I’d go in their room and start singing that song to Daddy and they’d actually stop fighting. That’s when I knew she had super angelic powers. I will never forget the first time I ever heard her.
Joe Bosnall: [My favorite Loretta song is] "Don’t Come Home A Drinkin'." Every man alive knew what that meant.
Amanda Shires: "The songs I love the most are the ones I can relate to the most: "Don’t Come Home a Drinkin'," "The Pill." She was pro-choice. And when I read that in her memoir, I thought, amen…glad there’s more of us than I thought."
Sunny Sweeney: "She was already my queen with her music from her first single on, but when she released Van Lear Rose she was placed on the highest of high pedestals. "Miss Being Mrs" is quite possibly one of the greatest songs of all time."
Rita Wilson: [My favorite song is] "Coal Miner’s Daughter." My dad was an immigrant and came to America on a freighter ship where he shoveled the coal powering the boat’s engines. Loretta seemed to be singing about my family.
Loretta’s family didn’t have a lot of money but they were happy and they had love. She sang about her life with pride, not embarrassment. In this song she embraced the values that are important in life: family, love, hard work and a spiritual life.
Tanya Trotter (Singer-songwriter, The War And Treaty): "You Ain’t Woman Enough To Take My Man" was my first song [of Loretta Lynn's that I loved]. It was the most classy way I had ever heard a woman tell another woman off, ha!
Joe Bosnall: She wrote songs that were hard hitting and meaningful. Great Britain lost their long reigning Queen and now we have lost OUR Queen as well.
Tanya Trotter: She leaves this world with no regret, no recourse or no shame and we’ll work hard on earth's playground with her in memory.
Amanda Shires: I’m grateful for the times I got to be in her presence or sing for her. We’re all in a better world because of her. Loretta will always remain a hero and a light.
Sunny Sweeney: I'm so brokenhearted that we have lost another of my heroes. My deepest sympathy is with Miss Loretta's family.
Country & Western's New Generation Is Defiantly Of The Moment: Meet Charley Crockett, Colter Wall, Sierra Ferrell, Bella White & Others
Photo: Steve Jennings/WireImage
list
Eight of country music's rising stars, from Hailey Whitters to ERNEST, detail how their long-awaited dreams came true — and why Nashville success stories rarely come overnight.
Nashville may be known as Music City to most, but to those in the music industry, it's the "10-Year Town." While overnight successes can happen, for most creatives, it's a slow and steady climb — and in Nashville specifically, the story often goes that it takes a decade before catching that big break.
Acts like reigning ACM and CMA Female Vocalist of the Year Carly Pearce and CMA New Artist of the Year (and 2022 Best New Artist GRAMMY nominee) Jimmie Allen — who moved to Nashville in 2009 and 2007, respectively — are a testament to this adage. So is rising star Hailey Whitters, who even wrote a song titled "Ten Year Town" in 2017; she proclaims in the final verse, "This next song could turn it all around."
The 32-year-old singer/songwriter is part of country's latest class of artists who are making waves years after their start in Music City. That class includes Walker Hayes, whose "Fancy Like" went from TikTok sensation to GRAMMY-nominated No. 1 hit last year — 17 years into his time in Nashville — and Jameson Rodgers, who saw his first No. 1 as a singer with 2020's "Some Girls" 10 years after he moved to Music City.
"I compare it to going to law school or medical school," Rodgers says. "It takes moving here and meeting as many people as possible. It takes being poor for a few years while you work on your craft. The early years prepare you for what's to come. It's a crazy dream to chase, but I'm really glad I did it."
Below, discover the journeys of Whitters, Hayes, Rodgers, and five more of their country cohorts, and hear their testimonials on why the Nashville grind is worth it.
Hometown: Nashville, TN
Signed label deal: 2018
Big break: "Flower Shops," a duet with Morgan Wallen, broke the top 20 on Billboard's Country Airplay chart in June 2022
ERNEST has been writing songs since middle school and credits a trip to the Grand Ole Opry in the fourth grade for further igniting that fire for music. "Even as a fourth grader I was like, 'I want to do this one day,'" he recalls.
The singer saw early success co-penning No. 1 songs for Chris Lane ("Big, Big Plans"), Morgan Wallen ("More Than My Hometown") and Sam Hunt ("Breaking Up Was Easy in the 90s") but it was his Flower Shops (The Album) that set the bar even higher. "With the Flower Shops album, I've come into full form as my country artist self," he says. "I'm still going to be growing always and evolving, but this is me. This album is me, and I'm here."
Though he's a native Nashvillian, ERNEST says 2022 marks 10 years since he began pursuing music. Fittingly, he agrees that Nashville is a 10-year town. "Obviously there are people that have success super early on and get that lucky break immediately but as [hit songwriter and Big Loud Records Partner] Craig Wiseman said, 'Everybody pays their dues — you either pay them at the beginning, or pay them at the end.'"
Hometown: Shueyville, IA
Arrived in Nashville: 2007
Signed label deal: 2020
Big break: 2020's The Dream, which Whitters self-funded and self-released
Hailey Whitters picked up the guitar at 14 and has been writing songs ever since. Whitters' earliest influences include '90s country radio titans Alan Jackson, Trisha Yearwood, the Chicks and Tim McGraw. Little did she know that decades later, she'd have her songs recorded by Jackson, Martina McBride and Little Big Town.
"Growing up adoring country radio, I think I knew early on [I wanted to be an artist] — but I had no idea how to go about it, because no one from my town had ever tried," Whitters says. "I had a guidance counselor in elementary school tell me if I wanted to be a country music star, I had to learn how to write my own songs, so I started doing that."
Whitters' relatable storytelling on songs like the autobiographical (and fittingly titled) "Ten Year Town" eventually caught the attention of Music Row, and she signed with Big Loud Records' female-driven imprint Songs & Daughters in 2020. Her infectious breakthrough single, "Everything She Ain't," goes for adds at country radio June 27 — nearly 15 years after she relocated from her native Iowa to Nashville.
So, what's Whitters' opinion on the 10-year town philosophy? "Everyone's experience is different," she says. "I will say in my time here, I've found that most things that last weren't the things that happened overnight."
Hometown: Philadelphia, MS
Arrived in Nashville: 2010
Signed label deal: 2018
Big break: "One Beer" feat. Lauren Alaina and Devin Dawson hit No. 1 on Billboard and Mediabase charts in December 2020
HARDY never intended to be an artist. As a teenager, he learned about songwriters and became a fan of Rodney Clawson, Casey Beathard, Eric Church and Brad Paisley. He started writing songs at 17, and in the nearly 14 years since, he has authored 10 No. 1 songs including Blake Shelton's "God's Country," Florida Georgia Line's "Simple," Morgan Wallen's "Up Down" and Dierks Bentley's "Beers On Me." But it wasn't until producer Joey Moi reached out that his career path changed.
"He was my favorite producer of all time," HARDY says. "He had just produced 'Up Down,' and it was climbing up the charts, and he called me and said, 'Dude, if you ever wanted to cut a record, I would love to cut a record [for] you.' A switch flipped in my head, and I said, 'Okay, let's do this.'"
While he's managed to earn two No. 1s as an artist in his own right, HARDY feels he hasn't arrived quite yet. "I think a lot of artists never really have that moment," he says. "Part of their muse and part of what drives them and keeps them going is always looking for something more."
Hometown: Batesville, MS
Arrived in Nashville: 2010
Signed label deal: 2018
Big break: "Some Girls" reached No. 1 on Billboard and Mediabase in October 2020
Jameson Rodgers can't remember a time when he wasn't singing. As a kid, he'd walk around school belting Travis Tritt's "Here's a Quarter" and other '90s hits. His first musical memory is a Garth Brooks show at the Pyramid in Memphis, TN, at age 5. "He used to break his guitar on stage every night back then," Rodgers says. "Seeing him do that, as a young kid, I felt like I knew I wanted to do that someday, but I was too young to process it."
Rodgers picked up guitar in college and began writing songs. An Eric Church show during his freshman year reaffirmed the feeling that Garth had inspired: "I knew that I had to chase this dream."
He didn't know anyone when he moved to Nashville in 2010, so he went to every open-mic night he could and quickly made friends with HARDY, Hunter Phelps and Jordan Davis. He's since had two No. 1 songs as an artist with "Some Girls" and "Cold Beer Calling My Name" (a duet with Luke Combs), as well as co-written Chris Lane's No. 1 hit "I Don't Know About You" and songs for Florida Georgia Line, Jason Aldean and Luke Bryan.
Hometown: Baskin, LA
Arrived in Nashville: 2011
Signed label deal: 2018
Big break: "Things a Man Oughta Know" hit No. 1 on Billboard and Mediabase in September 2021
Lainey Wilson's success story is practically the definition of the 10-year town sentiment: In September 2021, 10 years and one month — nearly to the day — that she moved to Nashville, her debut single, "Things a Man Oughta Know," hit No. 1 on the Billboard and Mediabase country radio charts. (Thanks to her 2022 Cole Swindell collaboration, "Never Say Never," she's already notched her second chart-topper.)
"I've been blessed with several milestone 'pinch me' moments, especially within the last year, and I feel like I'm always going to be a work in progress," Wilson suggests. "I don't know if I'll ever feel like I've fully arrived. But I will say, when my deddy [sic] called the first time he heard my song on the radio, that was a pivotal moment."
Wilson first performed in public at her kindergarten graduation. Even at just 5 years old, she knew she wanted to sing for the rest of her life.
"I wrote my first song at 9 years old and took a family vacation to Nashville," she recalls. "I remember exactly where I was on the interstate with my family when I said, 'This is home.' I knew in my heart I was going to be a part of the country music family in some way. I've never had a doubt."
Hometown: Memphis, TN
Arrived in Nashville: 2011
Signed label deal: 2020
Big break: 2021's The Rest of Us EP, which has garnered more than 12 million streams on Spotify
As a songwriter, Shy Carter has co-written countless country hits like Kane Brown's "Heaven" and "Good As You," Keith Urban's "Never Coming Down" and "God Whispered Your Name," and Sugarland's "Stuck Like Glue." While he knew he wanted to be an artist from a young age, singing along to songs in his bedroom, it took years of writing hits for other artists before his artist dream came to fruition.
In 2020, he released his spirited debut single, "Good Love" and landed on MusicRow's "Top 100 Songwriters of 2020" list. The Rest of Us EP followed in 2021, and included the raucous ode to a night out with his buddies, "Beer With My Friends," featuring Cole Swindell and David Lee Murphy. To date, he has amassed 35 million streams worldwide across all on-demand DSP platforms.
"I've had a particular vision for how I want the music to feel and how I want to bring people together from all different walks of life," Carter says of his artist career. "There have been a lot of wonderful things happening in my career, and I'm so grateful for all of it. But there's a lot more to me as an artist, and I'll be arriving live in living color very soon."
While Carter agrees that Nashville is a 10-year town, as it has taken him a decade to launch his artist career, he says there are exceptions. "I have seen some people blow up really fast, and I'm glad to see it! I'm happy to take the journey slow and steady and soak up every moment."
Hometown: Grande Prairie, Alberta, Canada
Arrived in Nashville: 2014
Signed label deal: 2018
Big break: "Somebody's Daughter" reached the Top 30 on Billboard's Country Airplay chart in May 2019
When Tenille Townes was 9, Shania Twain pulled her up on stage to sing. "That lit a fire in me and made me believe anything was possible," she remembers.
By 14, Townes was traveling back and forth to Nashville. Ten years later, in 2018, she signed with Columbia Nashville and caught attention with her thoughtful songwriting and powerful story songs "Somebody's Daughter" and "Jersey On the Wall (I'm Just Asking)."
Both tracks topped the Canadian Country Airplay charts while "Somebody's Daughter" peaked at No. 26 on Billboard's Country Airplay chart. Named the 2020 ACM New Female Artist of the Year, Townes' star has only continued to rise. By 2021 her Jay Joyce-produced debut album, The Lemonade Stand, was named Country Album of the Year at the JUNO Awards in her native Canada. A believer in the 10 year town adage, Townes says Nashville continues to embrace and inspire those who are brave enough to keep showing up.
"It's a welcoming community, and at the same time it's also hard to not bend and shift your shape to fit in," she says. "I also believe there's validity in the 10,000-hour theory, and that arriving to a solid foundation of your craft is connected to the time you put in — however many years that amounts to in any town."
Hometown: Mobile, AL
Arrived in Nashville: 2004
Signed label deal: 2017
Big break: "Fancy Like" hit No. 1 on the Billboard and Mediabase country charts in July 2021
"Nashville, to me, is a 17-year town," Walker Hayes says. "It is not a town you come and conquer overnight. There's really no such thing as an overnight success. 'Fancy Like' did pop overnight, but it took multiple jobs, a lot of heartbreaks, financial woes that I don't ever want to go back and relive."
It took nearly two decades and three record deals before Hayes achieved a No. 1 single with "Fancy Like." Hayes (who had moderate success with 2017's "You Broke Up With Me" which peaked at No. 10 on Billboard's Country Airplay chart), admits his story isn't the norm, as he didn't play his first show until he was 23 at local Mobile bar the Yacht Club — a night he says "changed my life."
When he and his wife came back from their honeymoon, the couple drove their U-Haul to Nashville. Two weeks later, Hayes found himself at Nashville's preeminent listening room, the Bluebird Café, where he was introduced to the magic of songwriting. He walked out of the venue having written his first song and hasn't stopped since.
"I wouldn't change my journey for the world," Hayes says. "To me, the adventure is what's priceless. That's what shapes us. I'm so grateful for how the journey has unfolded."
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